{"id":14323,"date":"2022-03-28T14:11:14","date_gmt":"2022-03-28T12:11:14","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?p=14323"},"modified":"2022-03-28T14:32:07","modified_gmt":"2022-03-28T12:32:07","slug":"lateral-thinking-as-a-distinctive-mark-the-new-element-of-the-teoresi-brand-identity","status":"publish","type":"post","link":"https:\/\/www.teoresigroup.com\/de\/news\/lateral-thinking-as-a-distinctive-mark-the-new-element-of-the-teoresi-brand-identity\/","title":{"rendered":"Lateral thinking as a distinctive \u201cmark\u201d: the new element of the Teoresi Brand Identity"},"content":{"rendered":"\n<div class=\"wp-block-columns row align-center row sezione\">\n<div class=\"wp-block-column column small-12 medium-10 large-8\">\n<p>Some time has passed since the last restyling of the <strong>Teoresi brand identity<\/strong>, and, during recent years, our Group has grown by exploring new markets and technologies.&nbsp;<\/p>\n\n\n\n<p>Today, Teoresi expertise is enriched by different competencies that, besides broadening our commercial offering, have drawn value from constant and fruitful contamination and led to the brand update.&nbsp;<\/p>\n\n\n\n<p>\u201c<em>We inspire innovative solutions for a brighter future through creativity and knowledge<\/em>\u201d summarizes <strong>our new vision<\/strong>, and <strong>designing a monogram<\/strong> that makes our logo incisive and memorable is the way we chose to communicate it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns row sezione\">\n<div class=\"wp-block-column column small-12 medium-6\"><figure class=\"wp-block-figure center \" style=\"\" data-url=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2022\/03\/teoresi-pittogramma-01.gif\" data-size=\"1080x1080\" ><img decoding=\"async\" class=\"b-lazy wp-block-image \" style=\"\" src=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2024\/09\/teoresi-favicon2024.png\" itemprop=\"thumbnail\" data-src=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2022\/03\/teoresi-pittogramma-01.gif\" alt=\"Teoresi_pittogramma_01\" width=\"317\" height=\"317\" \/><figcaption class=\"image-caption block\"><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column column small-12 medium-6\">\n<p>From the graphic point of view, it is <strong>one single symbol<\/strong> obtained by combining one or more letters or words.&nbsp;<\/p>\n\n\n\n<p>We have isolated our initial \u201cT\u201d into a visual composition that, besides making the brand more iconic, through the orange square element has the task to <strong>enhance diversity and to see it as a riches<\/strong>. At the same time, it represents the will to pursue out-of-the-box thinking, in search of incisive and original solutions.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>The Teoresi logo, in its extended representation, will remain unchanged and one for all Group companies, but the new monogram will replace it in specific cases of use.&nbsp;<\/p>\n\n\n\n<p>A constructive and creative \u201clateral\u201d thinking to be ready to tackle the challenges of technological evolution.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Some time has passed since the last restyling of the Teoresi brand identity, and, during recent years, our Group has grown by exploring new markets and technologies.&nbsp; Today, Teoresi expertise is enriched by different competencies that, besides broadening our commercial offering, have drawn value from constant and fruitful contamination and led to the brand update.&nbsp; \u201cWe inspire innovative solutions for&#8230;<\/p>\n","protected":false},"author":8,"featured_media":14351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-14323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lateral thinking as a distinctive \u201cmark\u201d: the new element of the Teoresi Brand Identity - Teoresi Group<\/title>\n<meta name=\"description\" content=\"Discover all you need to know about Lateral thinking as a distinctive \u201cmark\u201d: the new element of the Teoresi Brand Identity on Teoresi Group - Teoresi Group is high profile engineering. It offers an innovative approach in close synergy with the Research and Development departments of the main industrial players.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teoresigroup.com\/de\/news\/lateral-thinking-as-a-distinctive-mark-the-new-element-of-the-teoresi-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lateral thinking as a distinctive \u201cmark\u201d: the new element of the Teoresi Brand Identity - Teoresi Group\" \/>\n<meta property=\"og:description\" content=\"Discover all you need to know about Lateral thinking as a distinctive \u201cmark\u201d: the new element of the Teoresi Brand Identity on Teoresi Group - Teoresi Group is high profile engineering. 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