{"id":55339,"date":"2025-05-13T09:21:04","date_gmt":"2025-05-13T07:21:04","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?p=55339"},"modified":"2026-03-06T12:49:07","modified_gmt":"2026-03-06T11:49:07","slug":"teoresi-grand-tour-the-book","status":"publish","type":"post","link":"https:\/\/www.teoresigroup.com\/de\/news\/teoresi-grand-tour-the-book\/","title":{"rendered":"Teoresi Grand Tour: the book"},"content":{"rendered":"\n
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On May 13th, at the Circolo dei lettori, we will present our first editorial project: Teoresi Grand Tour<\/strong> <\/p>\n\n\n\n

There comes a time, in the life of a company and in how it tells its story, when the need to experiment with new formats becomes stronger. For us, that time has been a recurring one, but it took on new meaning last year, when we decided to tell our story through a film made entirely in a virtual set: a new \u2013 and in some ways visionary \u2013 way of involving the people who make Teoresi possible every day. Today, that story continues, on paper. <\/p>\n\n\n\n

We\u2019ll present it on Tuesday, May 13th, at 5:30 PM,<\/strong> in the Biblioteca room of the Circolo dei lettori<\/a><\/strong> in Turin, as part of the Salone OFF<\/a><\/strong> program. The book is titled Teoresi Grand Tour<\/strong><\/a>, just like the film. It\u2019s a work that sits somewhere between reality and imagination, between technology and narrative invention. It tells of cities that don\u2019t exist but feel familiar, of journeys that speak of the future, and of stories \u2013 real ones \u2013 that speak of ingenuity, relationships, and shared visions. <\/p>\n\n\n\n

A story that reflects who we are <\/strong><\/p>\n\n\n\n

We envisioned this project as a natural extension of the work we do every day: designing, experimenting, innovating. But also as an opportunity to pause and reflect on who we are, beyond numbers and deliverables. The book is born from the same narrative concept that inspired the film, and it retains its exploratory spirit. <\/p>\n\n\n\n

Inside, you\u2019ll find four imaginary cities \u2013 Detroix, Luganum, Monak, and Torin \u2013 each representing a set of contemporary challenges we care about: sustainable mobility, artificial intelligence, urban transformation, and responsible innovation. <\/p>\n\n\n\n

Alongside the fantasy narrative, there is our reality: the voices of the people who work at Teoresi, our outlook on the future, and the thoughts and experiences that shaped this journey. Because it is a journey, even if no tickets are needed: a path that \u2013 for once, in reverse \u2013 moves \u201cfrom digital to analog\u201d, experimenting with new languages to tell the story of our company culture. <\/p>\n\n\n\n

Telling our story to imagine what\u2019s next<\/strong> <\/p>\n\n\n\n

We believe companies need the courage to imagine new ways of telling their stories. For us, that also means taking more creative risks, blending tones, and stepping outside traditional formats. The Teoresi Grand Tour Book<\/em> was born this way: as an editorial and visual experiment, created together with the Sixeleven <\/a><\/strong>agency, which curated the creative direction and graphic design. <\/p>\n\n\n\n

The result is a richly illustrated publication full of visual cues and ideas, blending fantasy and industrial vision, storytelling and cultural reflection. We see it as a way to communicate \u2013 inside and outside the company \u2013 while keeping space for thought, imagination, and a light but meaningful look at the future we want to help shape. <\/p>\n\n\n\n

We\u2019ll talk about it on May 13th with those who helped bring the project to life: Valter Brasso<\/a><\/strong>, Beatrice Borgia<\/a><\/strong>, Diego Tornese<\/strong>, Massimo Schiro<\/a><\/strong>, Gabriele Pinzin<\/strong><\/a>, and Silvia Palazzi<\/a><\/strong>. The event will be moderated by Stefania Soma<\/strong>, better known as Petunia Ollister<\/a>, <\/strong>who knows a thing or two about books, stories, and breakfast tables. We\u2019ll end with a few readings, an open conversation with the audience, and an aperitivo \u2014 as we do on good occasions. <\/p>\n\n\n\n

Read here our Press Release about Teoresi Grand Tour Book<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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