{"id":71878,"date":"2025-11-26T09:00:00","date_gmt":"2025-11-26T08:00:00","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?post_type=esg-initiative&#038;p=71878"},"modified":"2026-03-04T10:12:09","modified_gmt":"2026-03-04T09:12:09","slug":"le-parole-che-ci-uniscono-nasce-il-teoresi-brand-manifesto","status":"publish","type":"esg-initiative","link":"https:\/\/www.teoresigroup.com\/it\/esg-initiative\/le-parole-che-ci-uniscono-nasce-il-teoresi-brand-manifesto\/","title":{"rendered":"Le parole che ci uniscono: nasce il\u00a0Teoresi\u00a0Brand Manifesto\u00a0\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns row align-center row sezione\">\n<div class=\"wp-block-column column small-12 medium-10 large-8\">\n<p>Il&nbsp;Teoresi&nbsp;Brand&nbsp;Manifesto nasce&nbsp;dalla volont\u00e0 di dare voce ai valori che guidano il nostro modo di pensare, progettare e agire.&nbsp;&nbsp;Un progetto che mira a creare un riferimento comune, capace di tradurre i valori di Teoresi Group in una direzione condivisa.&nbsp;<\/p>\n\n\n\n    <div id=\"block_648b95f2239c4e806f280af650e8c7ef\" class=\"row sezione mt-4 align-center\">\n        <div class=\"column small-12 medium-10 large-8 text-center\">\n                                        <span class=\"title h3 fw-700 mb-2 dot-after\">I principali steps forward <\/span>\n                                <\/div>\n    <\/div>\n\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><strong>Un percorso partecipato:<\/strong>&nbsp;l\u2019ideazione&nbsp;del Manifesto \u00e8&nbsp;frutto di&nbsp;un processo collettivo che ha coinvolto colleghe e colleghi&nbsp;attraverso la&nbsp;condivisione di parole chiave, idee e riflessioni in grado di rappresentare l\u2019identit\u00e0 del&nbsp;Gruppo.Il&nbsp;team&nbsp;Comunicazione ha raccolto tutti i contributi e li ha rielaborati sulla base del sistema di valori aziendali, trasformandoli in un racconto unico e coerente.<p style=\"line-height: 108%; margin-bottom: 0.28cm\"><\/p><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><strong>Scrittura consapevole e inclusiva:<\/strong>&nbsp;il progetto \u00e8 stato arricchito da momenti di formazione dedicati al tema della scrittura come&nbsp;strumento&nbsp;di inclusione.&nbsp;Grazie al contributo di professioniste esperte, abbiamo approfondito come scrivere testi che accolgano, rappresentino e valorizzino ogni persona, dentro e fuori l\u2019azienda.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><strong>Due forme, un\u2019unica voce:<\/strong>&nbsp;il&nbsp;risultato \u00e8 disponibile in due versioni complementari, realizzate in collaborazione con&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/sixeleven-srl\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">SixEleven<\/a>,&nbsp;che amplificano la capacit\u00e0 espressiva del Manifesto.&nbsp;Una versione visuale, capace di tradurre i nostri valori in un linguaggio grafico immediato e simbolico, e una versione video che restituisce il Manifesto in forma dinamica ed emozionale.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><strong>Un\u2019identit\u00e0 che prende forma:<\/strong>&nbsp;Il concept grafico&nbsp;si concentra sulla circolarit\u00e0 e sull\u2019unicit\u00e0: da un lato, una scintilla&nbsp;che&nbsp;richiama la volont\u00e0 di distinguersi attraverso azioni concrete e consapevoli; dall\u2019altro, l\u2019insieme&nbsp;del visual&nbsp;evoca un\u2019iride, simbolo di uno sguardo sempre rivolto al futuro.&nbsp;<\/li>\n<\/ul>\n\n\n\n    <span class=\"block p-2\">&nbsp;<\/span>\n\n\n\n\n    <div id=\"block_ee0b5e00aa6568280ede2ca1086e8e3a\" class=\"row sezione mt-4 align-center\">\n        <div class=\"column small-12 medium-10 large-8 text-center\">\n                                        <span class=\"title h3 fw-700 mb-2 dot-after\">Impatto culturale e organizzativo <\/span>\n                                <\/div>\n    <\/div>\n\n\n\n\n<p>Il Brand Manifesto&nbsp;\u00e8 uno strumento che rafforza il nostro modo di essere azienda&nbsp;e contribuisce a:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>creare un linguaggio condiviso, chiaro e inclusivo;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>rendere visibili i principi che guidano le nostre decisioni;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>alimentare una cultura aziendale basata su responsabilit\u00e0, collaborazione e autenticit\u00e0.<br><br><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Scopri di pi\u00f9:<\/h5>\n\n\n\n<p><p><a href=\"https:\/\/www.teoresigroup.com\/it\/news\/brand-manifesto-teoresi\/\">Nasce il Teoresi Brand Manifesto: le parole che ci rappresentano<\/a><\/p><\/p>\n\n\n\n<p><p><a href=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2025\/11\/new-teoresi-manifesto-esg-eng.pdf\">Scarica il Manifesto Teoresi <\/a><\/p><\/p>\n\n\n\n<p><p><a href=\"https:\/\/player.vimeo.com\/video\/1116711040?h=9bc8cadc9c\">Guarda il video<\/a><\/p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":71644,"template":"","esg-category":[627,628,632],"class_list":["post-71878","esg-initiative","type-esg-initiative","status-publish","has-post-thumbnail","hentry","esg-category-creativity-it","esg-category-diversity-it","esg-category-inclusion-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le parole che ci uniscono: nasce il\u00a0Teoresi\u00a0Brand Manifesto\u00a0\u00a0 - Teoresi Group<\/title>\n<meta name=\"description\" content=\"Discover all you need to know about Le parole che ci uniscono: nasce il\u00a0Teoresi\u00a0Brand Manifesto\u00a0\u00a0 on Teoresi Group - Teoresi Group is high profile engineering. 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