{"id":71923,"date":"2025-11-26T09:00:00","date_gmt":"2025-11-26T08:00:00","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?post_type=esg-initiative&#038;p=71923"},"modified":"2026-03-13T09:55:26","modified_gmt":"2026-03-13T08:55:26","slug":"le-parole-che-ci-uniscono-nasce-il-teoresi-brand-manifesto-2","status":"publish","type":"esg-initiative","link":"https:\/\/www.teoresigroup.com\/it\/esg-initiative\/le-parole-che-ci-uniscono-nasce-il-teoresi-brand-manifesto-2\/","title":{"rendered":"Le parole che ci uniscono: nasce il Teoresi Brand Manifesto"},"content":{"rendered":"\n<div class=\"wp-block-columns row align-center row sezione\">\n<div class=\"wp-block-column column small-12 medium-10 large-8\">\n<p>Il Teoresi Brand Manifesto nasce dalla volont\u00e0 di dare voce ai valori che guidano il nostro modo di pensare, progettare e agire.&nbsp; Un progetto che mira a creare un riferimento comune, capace di tradurre i valori di Teoresi Group in una direzione condivisa.<\/p>\n\n\n\n    <div id=\"block_a59a7233b5a3f53fa6c9c9a483b22ef6\" class=\"row sezione mt-4 align-center\">\n        <div class=\"column small-12 medium-10 large-8 text-center\">\n                                        <span class=\"title h3 fw-700 mb-2 dot-after\">I principali steps forward<\/span>\n                                <\/div>\n    <\/div>\n\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><strong>Un percorso partecipato:<\/strong> l\u2019ideazione del Manifesto \u00e8 frutto di un processo collettivo che ha coinvolto colleghe e colleghi attraverso la condivisione di parole chiave, idee e riflessioni in grado di rappresentare l\u2019identit\u00e0 del Gruppo.Il team Comunicazione ha raccolto tutti i contributi e li ha rielaborati sulla base del sistema di valori aziendali, trasformandoli in un racconto unico e coerente.<br><\/li>\n\n\n\n<li><strong>Scrittura consapevole e inclusiva:<\/strong> il progetto \u00e8 stato arricchito da momenti di formazione dedicati al tema della scrittura come strumento di inclusione. Grazie al contributo di professioniste esperte, abbiamo approfondito come scrivere testi che accolgano, rappresentino e valorizzino ogni persona, dentro e fuori l\u2019azienda.<br><\/li>\n\n\n\n<li><strong>Due forme, un\u2019unica voce: <\/strong>il risultato \u00e8 disponibile in due versioni complementari, realizzate in collaborazione con <a href=\"https:\/\/www.linkedin.com\/company\/sixeleven-srl\/posts\/?feedView=all\">Sixeleven<\/a>, che amplificano la capacit\u00e0 espressiva del Manifesto. Una versione visuale, capace di tradurre i nostri valori in un linguaggio grafico immediato e simbolico, e una versione video che restituisce il Manifesto in forma dinamica ed emozionale.<br><\/li>\n\n\n\n<li><strong>Un\u2019identit\u00e0 che prende forma:<\/strong> Il concept grafico si concentra sulla circolarit\u00e0 e sull\u2019unicit\u00e0: da un lato, una scintilla che richiama la volont\u00e0 di distinguersi attraverso azioni concrete e consapevoli; dall\u2019altro, l\u2019insieme del visual evoca un\u2019iride, simbolo di uno sguardo sempre rivolto al futuro.<\/li>\n<\/ul>\n\n\n\n    <div id=\"block_caabd72869cbcd134cec1cc49e724948\" class=\"row sezione mt-4 align-center\">\n        <div class=\"column small-12 medium-10 large-8 text-center\">\n                                        <span class=\"title h3 fw-700 mb-2 dot-after\">Impatto culturale e organizzativo <\/span>\n                                <\/div>\n    <\/div>\n\n\n\n\n<p>Il Brand Manifesto \u00e8 uno strumento che rafforza il nostro modo di essere azienda e contribuisce a:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>creare un linguaggio condiviso, chiaro e inclusivo;<\/li>\n\n\n\n<li>rendere visibili i principi che guidano le nostre decisioni;<\/li>\n\n\n\n<li>alimentare una cultura aziendale basata su responsabilit\u00e0, collaborazione e autenticit\u00e0.<br><br><\/li>\n<\/ul>\n\n\n\n    <span class=\"block p-4\">&nbsp;<\/span>\n\n\n\n\n<h2 class=\"wp-block-heading\">Il Manifesto Teoresi a portata di mano<\/h2>\n\n\n\n<p>Dopo le versioni visuale e video, il <a href=\"https:\/\/www.teoresigroup.com\/it\/news\/teoresi-brand-manifesto\/\">Teoresi Brand Manifesto<\/a> \u00e8 stato condiviso con tutti i colleghi e le colleghe anche in una versione fisica: un block-notes brandizzato, distribuito a dicembre 2025, pensato come estensione del progetto e come richiamo quotidiano ai valori alla visione e al modo di stare insieme in Teoresi.<\/p>\n\n\n\n<p>Questa iniziativa completa il <a href=\"https:\/\/www.teoresigroup.com\/it\/esg-initiative\/le-parole-che-ci-uniscono-nasce-il-teoresi-brand-manifesto-2\/\">percorso del Brand Manifesto<\/a>, frutto di un processo collettivo e partecipato.<\/p>\n\n\n\n    <span class=\"block p-4\">&nbsp;<\/span>\n\n\n\n\n<h5 class=\"wp-block-heading\">Scopri di pi\u00f9<\/h5>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><a href=\"https:\/\/www.teoresigroup.com\/it\/news\/brand-manifesto-teoresi\/\">Nasce il Teoresi Brand Manifesto: le parole che ci rappresentano<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><a href=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2026\/03\/new-teoresi-manifesto-esg-ita-2.pdf\">Scarica il Manifesto Teoresi<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li><a href=\"https:\/\/player.vimeo.com\/video\/1116711040?h=9bc8cadc9c\">Guarda il video<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":77873,"template":"","esg-category":[628,632,636,725],"class_list":["post-71923","esg-initiative","type-esg-initiative","status-publish","has-post-thumbnail","hentry","esg-category-diversity-it","esg-category-inclusion-it","esg-category-well-being-it","esg-category-workplace-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le parole che ci uniscono: nasce il Teoresi Brand Manifesto - Teoresi Group<\/title>\n<meta name=\"description\" content=\"Discover all you need to know about Le parole che ci uniscono: nasce il Teoresi Brand Manifesto on Teoresi Group - Teoresi Group is high profile engineering. It offers an innovative approach in close synergy with the Research and Development departments of the main industrial players.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le parole che ci uniscono: nasce il Teoresi Brand Manifesto - Teoresi Group\" \/>\n<meta property=\"og:description\" content=\"Discover all you need to know about Le parole che ci uniscono: nasce il Teoresi Brand Manifesto on Teoresi Group - Teoresi Group is high profile engineering. 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