{"id":55340,"date":"2025-05-13T09:21:17","date_gmt":"2025-05-13T07:21:17","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?p=55340"},"modified":"2025-05-13T09:21:18","modified_gmt":"2025-05-13T07:21:18","slug":"teoresi-grand-tour-the-book","status":"publish","type":"post","link":"https:\/\/www.teoresigroup.com\/it\/news\/teoresi-grand-tour-the-book\/","title":{"rendered":"Teoresi Grand Tour: il libro"},"content":{"rendered":"\n
\n
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Il 13 maggio, al Circolo dei lettori, presentiamo il nostro primo progetto editoriale Teoresi Grand Book Tour<\/strong>.<\/p>\n\n\n\n

C\u2019\u00e8 un momento, nel lavoro e nel racconto di un\u2019azienda, in cui la voglia di sperimentare nuovi format si fa pi\u00f9 forte. Noi quel momento lo viviamo un po\u2019 da sempre, ma sicuramente ha avuto ancora un significato maggiore a partire dallo scorso anno quando abbiamo deciso di raccontarci con un film, realizzato interamente in virtual set: un modo nuovo \u2013 e per certi versi visionario \u2013 di coinvolgere le persone che ogni giorno rendono possibile Teoresi. Oggi quel racconto prosegue, su carta.<\/p>\n\n\n\n

Lo presentiamo marted\u00ec 13 maggio, alle 17.30,<\/strong> nella sala Biblioteca del Circolo dei lettori di Torino<\/strong>,<\/a> all\u2019interno del programma del Salone OFF<\/strong><\/a>. S’intitola Teoresi Grand Tour<\/a><\/strong>, proprio come il film. \u00c8 un libro a met\u00e0 tra realt\u00e0 e immaginazione, tra tecnologia e invenzione narrativa. Racconta di citt\u00e0 che non esistono ma ci somigliano molto, di viaggi che parlano del futuro e di storie \u2013 vere \u2013 che parlano di ingegno, relazioni, visioni condivise.<\/p>\n\n\n\n

Una storia che ci riguarda<\/strong><\/p>\n\n\n\n

Abbiamo immaginato questo progetto come un\u2019estensione naturale del lavoro che facciamo ogni giorno: progettare, sperimentare, innovare. Un\u2019occasione per fermarci e raccontare chi siamo, al di l\u00e0 dei numeri e dei progetti. Il libro nasce dal concept narrativo che ha ispirato il film e ne conserva lo spirito esplorativo. Dentro ci sono quattro citt\u00e0 immaginarie \u2013 Detroix, Luganum, Monak e Torin \u2013 che rappresentano le sfide contemporanee su cui ci interroghiamo: mobilit\u00e0 sostenibile, intelligenza artificiale, trasformazione urbana, innovazione responsabile.<\/p>\n\n\n\n

Accanto al racconto fantasy, per\u00f2, c\u2019\u00e8 la nostra realt\u00e0: la voce delle persone che lavorano in Teoresi, il nostro modo di guardare avanti, i pensieri e le esperienze condivise che hanno dato forma a questo viaggio. Perch\u00e9 \u00e8 di un viaggio che si tratta, anche se non ci sono biglietti da timbrare: un percorso che, \u201cdal digitale all\u2019analogico\u201d, prova a esplorare linguaggi nuovi per raccontare la cultura aziendale.<\/p>\n\n\n\n

Raccontarci per immaginare<\/strong><\/p>\n\n\n\n

Crediamo che le aziende debbano avere il coraggio di immaginare nuovi modi di raccontarsi. Per noi, questo significa anche osare un po\u2019 di pi\u00f9, mescolare i registri, uscire dai formati consueti. Teoresi Grand Tour book \u00e8 nato cos\u00ec: come un esperimento editoriale e visivo, costruito insieme all\u2019agenzia Sixeleven<\/strong><\/a>, che ha curato la direzione creativa e il progetto grafico.<\/p>\n\n\n\n

Il risultato \u00e8 una pubblicazione illustrata, densa di suggestioni, che unisce fantasia e visione industriale, storytelling e riflessione culturale. Lo consideriamo un modo per fare comunicazione dentro e fuori l\u2019azienda senza perdere l\u2019occasione di pensare \u2013 con leggerezza e profondit\u00e0 \u2013 al futuro che vogliamo contribuire a costruire.<\/p>\n\n\n\n

Il 13 maggio<\/strong> ne parleremo dal vivo con chi ha contribuito a idearlo e realizzarlo: Valter Brasso<\/strong><\/a>, Beatrice Borgia<\/strong><\/a>, Diego Tornese<\/strong><\/a>, Massimo Schiro<\/strong><\/a>, Gabriele Pinzin<\/strong><\/a> e Silvia Palazzi<\/strong><\/a>. A moderare l\u2019incontro sar\u00e0 Stefania Soma<\/strong>, meglio nota come Petunia Ollister<\/a><\/strong>, che di storie, libri e colazioni se ne intende. Chiuderemo con qualche lettura, un dialogo con il pubblico e un aperitivo, come si fa nelle occasioni belle.<\/p>\n\n\n\n

Qui <\/strong><\/a>il nostro comunicato stampa.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Il 13 maggio, al Circolo dei lettori, presentiamo il nostro primo progetto editoriale Teoresi Grand Book Tour. C\u2019\u00e8 un momento, nel lavoro e nel racconto di un\u2019azienda, in cui la voglia di sperimentare nuovi format si fa pi\u00f9 forte. Noi quel momento lo viviamo un po\u2019 da sempre, ma sicuramente ha avuto ancora un significato maggiore a partire dallo scorso…<\/p>\n","protected":false},"author":8,"featured_media":55359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,701],"tags":[],"class_list":["post-55340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-event-it"],"yoast_head":"\nTeoresi Grand Tour: il libro - Teoresi Group<\/title>\n<meta name=\"description\" content=\"On May 13th, at the Circolo dei lettori, we will present our first editorial project: Teoresi Grand Tour book\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teoresigroup.com\/it\/news\/teoresi-grand-tour-the-book\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teoresi Grand Tour: il libro - 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