{"id":71469,"date":"2025-11-25T09:24:49","date_gmt":"2025-11-25T08:24:49","guid":{"rendered":"https:\/\/www.teoresigroup.com\/?p=71469"},"modified":"2026-03-13T09:53:31","modified_gmt":"2026-03-13T08:53:31","slug":"teoresi-brand-manifesto","status":"publish","type":"post","link":"https:\/\/www.teoresigroup.com\/it\/news\/teoresi-brand-manifesto\/","title":{"rendered":"Nasce il Teoresi Brand Manifesto: le parole che ci rappresentano\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns row align-center row sezione\">\n<div class=\"wp-block-column column small-12 medium-10 large-8\">\n<p>In Teoresi crediamo che l\u2019innovazione abbia valore solo se genera un impatto positivo e contribuisce a migliorare la vita delle persone.&nbsp;<br>&nbsp;<br>Per questo i temi <strong>ESG<\/strong> \u2013 <em>Environmental, Social e Governance<\/em> \u2013 sono da sempre parte integrante del nostro modo di pensare, progettare e agire.&nbsp;<\/p>\n\n\n\n<p>Nel 2023 abbiamo dato forma a questo impegno creando <a href=\"https:\/\/www.teoresigroup.com\/it\/teoresi-go\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Teoresi Go!<\/strong><\/a>, il programma che racconta come traduciamo i nostri principi di <strong>sostenibilit\u00e0, inclusione e responsabilit\u00e0 sociale<\/strong> in azioni concrete.&nbsp;<\/p>\n\n\n\n<p>Da qui \u00e8 iniziato un nuovo capitolo del percorso: <strong>dare voce ai valori che ci rappresentano<\/strong>, attraverso la scrittura del <strong>Teoresi Brand Manifesto<\/strong>, un documento che esprime la nostra identit\u00e0 e il nostro modo di agire.&nbsp;<\/p>\n\n\n\n<p>Nel novembre 2024 abbiamo coinvolto colleghe e colleghi in alcuni webinar dedicati ai temi dell\u2019<strong>inclusione<\/strong> e della <strong>diversit\u00e0<\/strong>. In particolare, <strong>\u201cCome si scrive con cura e rispetto\u201d<\/strong>, <a href=\"https:\/\/www.linkedin.com\/in\/annaanelli\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Annamaria Anelli<\/strong><\/a>, ci ha illustrato perch\u00e9 scrivere in maniera chiara \u00e8 la prima forma di inclusione, analizzando insieme alcuni testi rappresentativi delle nostre comunicazioni pubbliche e interne. Nel secondo incontro,<strong> \u201cCome si scrive un brand manifesto\u201d<\/strong>, <a href=\"https:\/\/www.linkedin.com\/in\/gaiagiordani\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gaia Giordani<\/strong><\/a>, ci ha guidati in un percorso pratico e strategico per comprendere la natura e le motivazioni del brand manifesto e la sua ideazione alternando teoria e esempi celebri.&nbsp;<\/p>\n\n\n\n<p>Al termine del ciclo di webinar, le colleghe e i colleghi che hanno partecipato sono stati invitati a contribuire, condividendo riflessioni e parole chiave in grado di rappresentare la realt\u00e0 aziendale. Il team Comunicazione ha poi raccolto e analizzato tutti i contributi, declinandoli sulla base del sistema di valori aziendali e, insieme a Gaia, ha dato forma al testo.&nbsp;<\/p>\n\n\n\n<p>Il risultato \u00e8 un <strong>racconto collettivo<\/strong> disponibile in due versioni complementari:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>una <strong>visuale<\/strong>, che traduce i i principi che guidano in un linguaggio grafico;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list wp-block-list\">\n<li>e una <strong>video<\/strong>, che li restituisce in forma dinamica e coinvolgente.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Il progetto grafico, realizzato con la collaborazione di <a href=\"https:\/\/www.linkedin.com\/company\/sixeleven-srl\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">Sixeleven,<\/a> si concentra sulla <strong>circolarit\u00e0 e sull\u2019unicit\u00e0: <\/strong>da un lato, una<strong> scintilla <\/strong>che si discosta dalle altre richiama la volont\u00e0 di distinguersi attraverso azioni concrete e consapevoli; dall\u2019altro, l\u2019insieme evoca<strong> un\u2019iride<\/strong>, simbolo di <strong>uno sguardo sempre rivolto al futuro<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Un testo che raccoglie ci\u00f2 che siamo e d\u00e0 voce al modo in cui scegliamo di agire.&nbsp;<\/p>\n\n\n        \n        <div id=\"block_8cae2c9db063a63ce2143a6d4671e0db\" class=\"file-attachment-repeater row sezione pt-0 align-center\">\n\n            <div class=\"column small-12\">\n\n                \n                     <a class=\"attachment flex align-middle p-3 mb-2 fs-p color-body\" href=\"https:\/\/www.teoresigroup.com\/wp-content\/uploads\/2026\/03\/new-teoresi-manifesto-esg-ita-2-2.pdf\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"ga('send', 'event', 'Action-Link', 'Click', 'Scarica il Teoresi Brand Manifesto qui');\"><svg class=\"icon download width-8 mr-4 color-primary\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M528 288h-92.1l46.1-46.1c30.1-30.1 8.8-81.9-33.9-81.9h-64V48c0-26.5-21.5-48-48-48h-96c-26.5 0-48 21.5-48 48v112h-64c-42.6 0-64.2 51.7-33.9 81.9l46.1 46.1H48c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h480c26.5 0 48-21.5 48-48V336c0-26.5-21.5-48-48-48zm-400-80h112V48h96v160h112L288 368 128 208zm400 256H48V336h140.1l65.9 65.9c18.8 18.8 49.1 18.7 67.9 0l65.9-65.9H528v128zm-88-64c0-13.3 10.7-24 24-24s24 10.7 24 24-10.7 24-24 24-24-10.7-24-24z\"\/><\/svg>Scarica il Teoresi Brand Manifesto qui<\/a>\n                \n            <\/div>\n\n        <\/div>\n\n    \n\n\n\n<p>Il video realizzato con <strong><a href=\"https:\/\/www.linkedin.com\/company\/sixeleven-srl\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">Sixeleven<\/a>.<\/strong><\/p>\n\n\n\n<div style=\"max-width:1100px; margin:0 auto;\">\r\n  <div style=\"position:relative; padding-bottom:56.25%; height:0; overflow:hidden;\">\r\n    <iframe \r\n      src=\"https:\/\/player.vimeo.com\/video\/1116711040?h=9bc8cadc9c\"\r\n      style=\"position:absolute; top:0; left:0; width:100%; height:100%;\"\r\n      frameborder=\"0\"\r\n      referrerpolicy=\"strict-origin-when-cross-origin\"\r\n      allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"\r\n      allowfullscreen>\r\n    <\/iframe>\r\n  <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">In Teoresi crediamo che l\u2019innovazione abbia valore solo se genera un impatto positivo e contribuisce a migliorare la vita delle persone.&nbsp;&nbsp;Per questo i temi ESG \u2013 Environmental, Social e Governance \u2013 sono da sempre parte integrante del nostro modo di pensare, progettare e agire.&nbsp; Nel 2023 abbiamo dato forma a questo impegno creando Teoresi Go!, il programma che racconta come&#8230;<\/p>\n","protected":false},"author":14,"featured_media":77873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,588],"tags":[],"class_list":["post-71469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-esg-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nasce il Teoresi Brand Manifesto: le parole che ci rappresentano\u00a0 - Teoresi Group<\/title>\n<meta name=\"description\" content=\"Scopri il Teoresi Brand Manifesto: un racconto collettivo che d\u00e0 voce ai nostri valori e al nostro impegno ESG. 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