Lateral thinking as a distinctive “mark”: the new element of the Teoresi Brand Identity

Some time has passed since the last restyling of the Teoresi brand identity, and, during recent years, our Group has grown by exploring new markets and technologies. 

Today, Teoresi expertise is enriched by different competencies that, besides broadening our commercial offering, have drawn value from constant and fruitful contamination and led to the brand update. 

“We inspire innovative solutions for a brighter future through creativity and knowledge” summarizes our new vision, and designing a monogram that makes our logo incisive and memorable is the way we chose to communicate it. 

From the graphic point of view, it is one single symbol obtained by combining one or more letters or words. 

We have isolated our initial “T” into a visual composition that, besides making the brand more iconic, through the orange square element has the task to enhance diversity and to see it as a riches. At the same time, it represents the will to pursue out-of-the-box thinking, in search of incisive and original solutions. 

The Teoresi logo, in its extended representation, will remain unchanged and one for all Group companies, but the new monogram will replace it in specific cases of use. 

A constructive and creative “lateral” thinking to be ready to tackle the challenges of technological evolution.