Connection Day 2024, the annual event dedicated to all Teoresi Group employees and collaborators, is approaching and will be held on Wednesday, October 16.
The 2024 edition will feature a groundbreaking and innovative format, unlike previous editions. This is the result of our curiosity, which drives us to experiment with new formats and tools, a core element of our DNA. This year, we’ve embraced the world of cinema to create the first corporate film conceived by and for Teoresi, which will be streamed online on the MAKE IT LIVE platform, in cinemas and at the offices in the cities where our main headquarters are located, exclusively for our colleagues.
Lights, Camera, Action!
Adopting cinematic language to tell the story of our company and its values has allowed us to synergize with internationally renowned partners, creating an immersive and engaging narrative that uniquely expresses our essence. Under the direction of Paolo Gep Cucco, Creative Director of the entertainment design company D-Wok and co-author and co-director of the film „The Opera!“ alongside Davide Livermore, and in collaboration with Prodea Led Studios -the first virtual set entirely developed in Italy and one of the largest and most advanced in Europe, specializing in 3D and virtual reality technologies- we were able to integrate real and virtual scenarios, creating a unique visual experience that amplifies our corporate message.
Cinema, more than any other medium, has the power to transform simple communication into a story to be experienced, a memorable and emotional tale. The fusion of technological innovation and narrative creativity makes the Teoresi Grand Tour an experimental communication project capable of connecting the internal audience with corporate culture, telling the principles that drive our reality through a fantastical metaphor set in a steampunk context. This is how innovation becomes storytelling, and storytelling transforms into a true cinematic experience.
A Heroine for a World on the Brink of Stagnation
In a world teetering on the edge of stagnation, where innovation has come to a halt, a heroine, portrayed by Chiara Francese, embarks on a breathtaking mission to save it. Guided by a mysterious figure and supported by individuals with extraordinary powers – Luca Ballarini, Veronica Barassi, and Max Casacci – along with the expertise of a group of Teoresi colleagues, she faces the challenges that lie ahead in the hope of succeeding in her endeavor. Through a multiverse and its four fantastical cities, brought to life by the most advanced digital technologies, Aurora’s journey unfolds before your eyes.
Will our heroine succeed in her quest?
The journey is long. Get ready to find out!