The values of a company that become art: Truly Design’s work colors the corridors of TeoresiCorporate
In December, the corridors of our headquarters in Turin became a blank canvas ready to welcome the creative touch and brushstrokes of Truly Design, an collective of artists born in Turin in 2003 out of a passion for graphic design, illustration, and painting.
The artistic creation realized by Truly Design, thanks to the commitment of our Facility Management team, tangibly represents the values that guide our company: engineering and creativity go hand in hand with teamwork and cross-fertilization. The artwork, which has been adorning the walls of the headquarters since December, is the visual synthesis of these concepts.
It is an original interpretation created through anamorphosis: a perspective distortion technique that allows the correct view of the overall work from a single point of view. It is composed of distinct and peculiar pieces in their individuality, which together contribute to creating the complete work.
In this artwork, they expressed effectively and emotionally our lateral thinking attitude, an approach useful for finding effective solutions by exploring different paths and listening to creative intuition. This concept is represented by the circle’s shape, indicative of the big picture, where each element contributes to the whole; outside, a detail that follows no rule is visible: Teoresi’s orange square – the dot on the “i” of the logo – one of the main graphic elements of Teoresi’s visual identity.
This unique perspective represents the necessary outlook and vision required to team up towards a common goal, inside and outside our hallways! Andrea Piovano, Facility Manager of Teoresi, and Mauro Italiano, co-founder of Truly Design, guide us on this journey between engineering and creativity, explaining the meaning and impact behind each stroke and color. Listen to their words and enjoy the beauty of the artwork!